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Focus On…W7 Cosmetics

‘Who will you be today?’ That's the tagline of W7 Cosmetics, the latest brand we’re spotlighting on our ‘Focus On’ series.

From the moment it got its start in West London 17 years ago, this make-up brand’s mission was to make high quality cosmetics accessible at an affordable price so every person can express themselves the way they want. Today, that mission has been more than realised, as the company now features a wide range of products (500, to be exact!). From foundations and eyeshadow palettes to lipsticks and nail polish, every product is cruelty-free, with no animals testing. There are even options to support those living a vegan lifestyle and those with darker skin tones. Hooray for that.

Sound intriguing? Let’s dive into some of the many (and we mean many!) W7 products we proudly offer on the Chemist.co.uk website.

W7 Cover Stick With Tea Tree Oil

Undereye bags will be a thing of the past with this concealer stick by W7. Coming in two colours, light/medium and medium/deep, this smooth, creamy concealer glides right onto your skin, hiding any imperfections, blemishes and uneven spots. The infusion of tea tree oil in the formula provides antiseptic properties to calm irritations and hydrate your skin.

W7 Very Vegan Highlighting Powder – Natural Glow

W7’s Very Vegan range offers trendy, vegan-friendly makeup, such as this highlighting powder. Get a natural-looking glow with a swipe of this highly-pigmented formula on your cheekbones,  which is sure to give you that ‘highlight poppin’ look that’s so popular nowadays. This product is also paraben-free.

W7 Very Vegan Pressed Matte Bronzer – Sun Kissed

Another product from W7’s Very Vegan range, this pressed matte bronzer will help you achieve a healthy, natural glow as if you’ve been sunbathing (but without the harmful UV effects!). With its deep tan effect and clean matte finish, this versatile product can be used not only to build colour across the entire face, but also to contour and colour boost.

W7 Candy Blush

Blusher is the cherry on the cake (or the apple on the face?) to any makeup look. W7’s Candy Blush is a highly-pigmented, long-lasting powder blusher nestled in a dome-shaped mirrored compact. It comes in the shades Scandal, which is a subtle peach, Galactic, a soft coral, and Angel Dust, a bright pink.

W7 Spaced Out Eye Shadow Palette

For an eye look that’s out of this world, there’s W7’s Spaced Out, an eye colour palette boasting twelve shimmery galactic shades. Each shade is easy to blend and highly-pigmented, varying in intensity to allow you to build, shade, define and blend to create your own unique look, every time. These shades may be glimmering, but they are all natural nudes, so that means you can wear this out every day.

W7 Lengthening and Thickening Mascara

If you want the falsie look without actually wearing any, reach for W7’s lengthening and thickening mascara. Just a few swipes of this bold black mascara will give you enviably long, thick lashes by defining and adding colour. The wand is designed so no lash of yours is neglected in creating a subtle, but nonetheless noticeable lovely eye look to brighten up your face.

These products are just the tip of the iceberg of W7 cosmetics on the Chemist.co.uk website. Will you be giving any of these a go? Let us know in the comments below or reach out to us on Facebook and Twitter.

Disclaimer: If you are allergic to any of the ingredients listed in the products mentioned, do not consume them. Always check with your doctor before trying a new medication or regime, and if irritation or allergy occurs stop using the product or medication immediately.

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